Meta ads · Lead formsReal Ads Manager data
BIM and ArchiCAD workshop (May 2024): 89 leads at ₹28.30 each.
Lead form ads for a design software workshop, targeted to architecture students in five South and West Indian markets.
89leads
₹28.30per lead
₹2,519total ad spend
41,993impressions
18,415people reached
₹59.99cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 2.28 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: A two-day BIM and ArchiCAD workshop.
Audience: architecture students and young architects aged 20 to 29 in Bengaluru, Chennai, Hyderabad, Pune and Kerala.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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