Meta ads · Lead formsReal Ads Manager data

Copyediting and proofreading training (July 2024): 82 leads at ₹44.48 each.

Lead form ads for a job-oriented copyediting course, aimed at people who want a career in editing and publishing.

  • Meta ads
  • Lead form ads
  • Facebook and Instagram
82leads
₹44.48per lead
₹3,647total ad spend
44,241impressions
25,076people reached
₹82.44cost per 1,000 impressions

Source: Meta Ads Manager campaign export. Each person saw the ad 1.76 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.

Straight from Meta Ads Manager

Meta Ads Manager row for this campaign: 82 results, ₹44.48 per lead, ₹3,647.41 spent
Screenshot of this campaign in Meta Ads Manager.

The campaign

The campaign

Client: Rehoboth Academic Services, an academic support company.
Offer: A certification course in copyediting and proofreading.
Audience: writers, editors, journalists and content writers aged 24 to 45.

How it worked
  • A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
  • Detailed targeting by field of study, job title and education level
  • A clear workshop date and topic in the ad, so sign-ups know what they are asking about
  • Results tracked as form leads, straight from Meta Ads Manager
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