Meta ads · ConversationsReal Ads Manager data
Digital marketing course at ₹499 (recorded batch): 1,191 conversations at ₹9.90 each.
Click-to-WhatsApp ads promoting a low-price recorded batch, so learners could start a chat and ask about the course before buying.
1,191conversations started
₹9.90per conversation
₹11,789total ad spend
1.19 lakhimpressions
67,399people reached
₹98.84cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.77 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: A recorded digital marketing course batch at ₹499.
Audience: students and job seekers.
The campaign cost ₹9.90 per conversation. That is close to the account average of ₹10.73 per conversation.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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