Meta ads · ConversationsReal Ads Manager data
Digital marketing course at ₹99 (engagement): 111 conversations at ₹13.67 each.
A low-price course offer run as an engagement campaign that also invited people to start a chat.
111conversations started
₹13.67per conversation
₹1,518total ad spend
9,456impressions
6,575people reached
₹160.49cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.44 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: A digital marketing course at ₹99.
Audience: beginners curious about digital marketing.
The campaign cost ₹13.67 per conversation. That is above the account average of ₹10.73 per conversation, which is normal for this kind of offer and audience.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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