Meta ads · ConversationsReal Ads Manager data
Digital marketing course at ₹999: 209 conversations at ₹18.09 each.
Click-to-WhatsApp ads for the full course at a higher price point, bringing fewer but more committed enquiries.
209conversations started
₹18.09per conversation
₹3,781total ad spend
21,331impressions
15,529people reached
₹177.24cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.37 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: The full digital marketing course at ₹999.
Audience: serious learners ready to invest in a complete course.
The campaign cost ₹18.09 per conversation. That is above the account average of ₹10.73 per conversation, which is normal for this kind of offer and audience.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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