Meta ads · ConversationsReal Ads Manager data
Digital marketing course at ₹999 (recorded): 103 conversations at ₹18.29 each.
Click-to-WhatsApp ads for the recorded version of the full course, for people who want to learn at their own pace.
103conversations started
₹18.29per conversation
₹1,884total ad spend
12,884impressions
7,474people reached
₹146.22cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.72 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: The recorded digital marketing course at ₹999.
Audience: learners who prefer self-paced study.
The campaign cost ₹18.29 per conversation. That is above the account average of ₹10.73 per conversation, which is normal for this kind of offer and audience.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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