Meta ads · ConversationsReal Ads Manager data
Digital marketing course: main offer ad: 1,149 conversations at ₹8.51 each.
The always-on course ad that brought the most conversations at a steady, low cost per chat.
1,149conversations started
₹8.51per conversation
₹9,780total ad spend
54,621impressions
31,566people reached
₹179.06cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.73 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: The main digital marketing course offer.
Audience: students, freelancers and working professionals.
The campaign cost ₹8.51 per conversation. That is 1.3× cheaper than the account average of ₹10.73 per conversation.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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