Meta ads · Lead formsReal Ads Manager data
Ethical writing workshop (November 2024): 32 leads at ₹31.21 each.
Lead form ads for a short workshop on ethical academic writing, run on a ₹200 daily budget.

32leads
₹31.21per lead
₹999total ad spend
11,841impressions
8,526people reached
₹84.33cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.39 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager

The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: An ethical writing workshop for researchers.
Audience: research scholars and academics.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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