Meta ads · Lead formsReal Ads Manager data

Ethical writing workshop (November 2024): 32 leads at ₹31.21 each.

Lead form ads for a short workshop on ethical academic writing, run on a ₹200 daily budget.

  • Meta ads
  • Lead form ads
  • Facebook and Instagram
32leads
₹31.21per lead
₹999total ad spend
11,841impressions
8,526people reached
₹84.33cost per 1,000 impressions

Source: Meta Ads Manager campaign export. Each person saw the ad 1.39 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.

Straight from Meta Ads Manager

Meta Ads Manager row for this campaign: 32 results, ₹31.21 per lead, ₹998.61 spent
Screenshot of this campaign in Meta Ads Manager.

The campaign

The campaign

Client: Rehoboth Academic Services, an academic support company.
Offer: An ethical writing workshop for researchers.
Audience: research scholars and academics.

How it worked
  • A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
  • Detailed targeting by field of study, job title and education level
  • A clear workshop date and topic in the ad, so sign-ups know what they are asking about
  • Results tracked as form leads, straight from Meta Ads Manager
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