Meta ads · ConversationsReal Ads Manager data
Landing page development at ₹999 (May test): 23 conversations at ₹39.90 each.
A third test of the landing page offer, launched on 29 May.
23conversations started
₹39.90per conversation
₹918total ad spend
3,317impressions
2,946people reached
₹276.64cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.13 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: Landing page development at ₹999.
Audience: business owners who need a landing page.
The campaign cost ₹39.90 per conversation. That is above the account average of ₹10.73 per conversation, which is normal for this kind of offer and audience.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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