Meta ads · ConversationsReal Ads Manager data
Live digital marketing course at ₹299: 73 conversations at ₹21.20 each.
Ads for a live course batch at an entry price, inviting people to chat and reserve a seat.
73conversations started
₹21.20per conversation
₹1,548total ad spend
7,315impressions
4,068people reached
₹211.60cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.80 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: A live digital marketing course at ₹299.
Audience: learners who want live classes.
The campaign cost ₹21.20 per conversation. That is above the account average of ₹10.73 per conversation, which is normal for this kind of offer and audience.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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