Meta ads · ReachReal Ads Manager data
Kombucha brand awareness in Bengaluru: 24.29 lakh people reached for ₹5,935.
A video reach campaign with a frequency cap of two views a week, putting the brand in front of more than 24 lakh people.
24,29,186people reached
₹2.44per 1,000 people reached
₹5,935total ad spend
31.29 lakhimpressions
24.29 lakhpeople reached
₹1.90cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.29 times on average.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rapha-Bucha, a kombucha brand from Bengaluru.
Offer: Brand awareness for a Bengaluru kombucha maker.
Audience: people aged 21 to 45 within 40 km of Bengaluru, interested in fitness, yoga and wellness.
How it worked
- A reach objective, so Meta shows the ad to as many different people as possible
- A very small budget, spread across a broad audience
- Builds familiarity, so later conversation ads find warmer audiences
- Results tracked as unique people reached, straight from Meta Ads Manager
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