Meta ads · ConversationsReal Ads Manager data
Onam sadhya kombucha packs: 24 conversations at ₹31.76 each.
A short festive campaign pairing kombucha with the Onam feast, with orders taken on WhatsApp.
24conversations started
₹31.76per conversation
₹762total ad spend
8,925impressions
6,400people reached
₹85.39cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.39 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rapha-Bucha, a kombucha brand from Bengaluru.
Offer: Festive packs of 4, 8 and 12 bottles with same-day delivery.
Audience: people aged 18 to 43 celebrating Onam.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
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