Meta ads · TrafficReal Ads Manager data
Retargeting video viewers: 2,074 clicks at ₹0.35 each.
A retargeting campaign that showed the product catalogue to people who had already watched the awareness video, sending them to the shop.
2,074link clicks
₹0.35per click
₹727total ad spend
1.59 lakhimpressions
1.43 lakhpeople reached
₹4.56cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.12 times on average.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rapha-Bucha, a kombucha brand from Bengaluru.
Offer: The kombucha range on the website.
Audience: people who watched 95% of the brand video in the last 180 days.
How it worked
- A traffic objective, sending people to a page with full details
- Useful for offers people want to read about before they ask
- Very low cost per click on a small daily budget
- Results tracked as link clicks, straight from Meta Ads Manager
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