Meta ads · Lead formsReal Ads Manager data
Research methodology workshop (May 2024): 54 leads at ₹36.71 each.
Lead form ads for a research methodology workshop, covering how to pick the right method and find research gaps.
54leads
₹36.71per lead
₹1,982total ad spend
32,947impressions
16,223people reached
₹60.16cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 2.03 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: An online research methodology workshop.
Audience: PhD scholars and faculty in the life sciences, medicine and psychology, aged 24 to 40.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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