Meta ads · Lead formsReal Ads Manager data
Research paper writing workshop (September 2024): 36 leads at ₹53.02 each.
Lead form ads on Facebook, Instagram and the Audience Network for a two-day paper writing workshop.
36leads
₹53.02per lead
₹1,909total ad spend
29,311impressions
14,586people reached
₹65.12cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 2.01 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: A research paper writing workshop for research scholars and Masters students.
Audience: PhD scholars and faculty in the life sciences and medicine, aged 24 to 40.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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