Meta ads · Lead formsReal Ads Manager data
Research proposal writing workshop (March 2024): 14 leads at ₹53.36 each.
A tightly targeted lead form campaign for a proposal writing workshop, aimed at Masters graduates applying for a PhD.
14leads
₹53.36per lead
₹747total ad spend
5,169impressions
3,074people reached
₹144.52cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.68 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: An online workshop on choosing a research topic and writing a proposal.
Audience: women aged 24 to 35 with a Masters degree, planning a PhD.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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