Meta ads · Lead formsReal Ads Manager data
SEM with SmartPLS workshop (July 2024): 108 leads at ₹51.12 each.
Lead form ads for a paid SEM workshop, aimed at researchers who need SEM for their thesis or papers.
108leads
₹51.12per lead
₹5,521total ad spend
69,128impressions
36,470people reached
₹79.86cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.90 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: A two-day Zoom workshop on structural equation modeling (SEM) with SmartPLS.
Audience: researchers in management, economics, commerce and the social sciences, aged 24 to 40.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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