Meta ads · ConversationsReal Ads Manager data

SEO course at ₹99: 599 conversations at ₹7.64 each.

A low-price entry offer for an SEO course, designed to start as many conversations as possible and introduce new learners to the academy.

  • Meta ads
  • Click-to-WhatsApp
  • Facebook and Instagram
599conversations started
₹7.64per conversation
₹4,575total ad spend
45,776impressions
19,731people reached
₹99.94cost per 1,000 impressions

Source: Meta Ads Manager campaign export. Each person saw the ad 2.32 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.

Straight from Meta Ads Manager

Meta Ads Manager row for this campaign: 599 results, ₹7.64 per conversation, ₹4,574.80 spent
Screenshot of this campaign in Meta Ads Manager.

The campaign

The campaign

Offer: An SEO course at ₹99.
Audience: beginners who want to learn SEO.

The campaign cost ₹7.64 per conversation. That is 1.4× cheaper than the account average of ₹10.73 per conversation.

How it worked
  • Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
  • A clear offer in the ad, so the people who message already know what they are asking about
  • No long form: the chat is the enquiry, which lowers the cost per lead
  • Results tracked as conversations started, straight from Meta Ads Manager
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