Meta ads · Lead formsReal Ads Manager data
SPSS foundation workshop (2025): 39 leads at ₹50.52 each.
Lead form ads for a hands-on SPSS workshop, with several ad texts tested so Meta could show the best one.
39leads
₹50.52per lead
₹1,970total ad spend
1.3 lakhimpressions
1.16 lakhpeople reached
₹15.14cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.13 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: A two-day SPSS foundation workshop on Zoom at ₹1,180.
Audience: data analysts and research students aged 22 to 45.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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