Meta ads · Lead formsReal Ads Manager data
SPSS foundation workshop (April 2024): 19 leads at ₹40.54 each.
A short, low-budget lead form campaign in the days before an SPSS workshop.
19leads
₹40.54per lead
₹770total ad spend
8,366impressions
6,059people reached
₹92.06cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.38 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: An SPSS foundation workshop for PhD and Masters scholars.
Audience: researchers in the life and medical sciences in 12 Indian cities and three states.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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