Meta ads · EngagementReal Ads Manager data
Systematic literature review: engagement: 273 profile visits at ₹7.97 each.
An engagement campaign that sent researchers to the Facebook and Instagram profile, at under ₹8 per visit.
273profile and page visits
₹7.97per visit
₹2,176total ad spend
66,772impressions
36,008people reached
₹32.58cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.85 times on average.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: Systematic literature review support and training.
Audience: research scholars.
How it worked
- An engagement objective that sends people to the profile, where past posts build trust
- A very low cost per visit across Facebook and Instagram
- Warms up the audience for later lead form campaigns
- Results tracked as profile and page visits, straight from Meta Ads Manager
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