Meta ads · ConversationsReal Ads Manager data
Tailored messages campaign (May 2024): 131 conversations at ₹4.17 each.
An earlier tailored messages campaign with ready-made questions in the chat, which made starting a conversation quick and cheap.
131conversations started
₹4.17per conversation
₹546total ad spend
4,161impressions
3,624people reached
₹131.23cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.15 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Offer: Course enquiries with ready-made chat questions.
Audience: people interested in learning digital marketing.
The campaign cost ₹4.17 per conversation. That is 2.6× cheaper than the account average of ₹10.73 per conversation.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
Services used
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