Meta ads · ConversationsReal Ads Manager data

Tailored messages campaign (May 2024): 131 conversations at ₹4.17 each.

An earlier tailored messages campaign with ready-made questions in the chat, which made starting a conversation quick and cheap.

  • Meta ads
  • Click-to-WhatsApp
  • Facebook and Instagram
131conversations started
₹4.17per conversation
₹546total ad spend
4,161impressions
3,624people reached
₹131.23cost per 1,000 impressions

Source: Meta Ads Manager campaign export. Each person saw the ad 1.15 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.

Straight from Meta Ads Manager

Meta Ads Manager row for this campaign: 131 results, ₹4.17 per conversation, ₹546.06 spent
Screenshot of this campaign in Meta Ads Manager.

The campaign

The campaign

Offer: Course enquiries with ready-made chat questions.
Audience: people interested in learning digital marketing.

The campaign cost ₹4.17 per conversation. That is 2.6× cheaper than the account average of ₹10.73 per conversation.

How it worked
  • Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
  • A clear offer in the ad, so the people who message already know what they are asking about
  • No long form: the chat is the enquiry, which lowers the cost per lead
  • Results tracked as conversations started, straight from Meta Ads Manager
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