Meta ads · Lead formsReal Ads Manager data
Art of thesis writing workshop (August 2024): 22 leads at ₹57.62 each.
Lead form ads for a thesis writing workshop, aimed at scholars who are about to write their thesis.
22leads
₹57.62per lead
₹1,268total ad spend
10,243impressions
6,511people reached
₹123.76cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.57 times on average. Leads are form sign-ups from the ad; they are enquiries, not paid registrations.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rehoboth Academic Services, an academic support company.
Offer: A live Zoom workshop on writing a thesis or dissertation.
Audience: PhD students, research assistants and faculty aged 24 to 65.
How it worked
- A lead objective with an instant form, so people sign up without leaving Facebook or Instagram
- Detailed targeting by field of study, job title and education level
- A clear workshop date and topic in the ad, so sign-ups know what they are asking about
- Results tracked as form leads, straight from Meta Ads Manager
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