EducationLanding page development · Live campaign

Rehoboth Academic Services: Statistical analysis campaign.

A Google Ads landing page for Rehoboth's statistical analysis service for PhD, medical Master's and PG students. A structural equation model graphic shows straight away that this is expert statistics work.

  • Landing page
  • Google Ads
  • Lead tracking
Statistical analysis campaignLanding page: Statistical analysis campaign
3core services: questionnaire, analysis, pilot study
Since 2013experience shown in the headline
6field form with Google Ads click tracking

The story

The brief

Students stuck on statistics search for help with SPSS and SEM. The page needed to show expertise at a glance and get them talking to a statistician.

What we built
  • A hero graphic of a structural equation model, so the expertise is visible instantly
  • A headline for PhD, medical Master's and PG students
  • A "Struggling with statistical analysis?" section that names the problem
  • Services: questionnaire preparation, statistical analysis and pilot studies
  • An enquiry form with name, number, email, city and subject
  • A hidden Google Ads click ID field and a thank-you redirect
On a phone

Built for the ad click

Most ad clicks come from phones, so the page is designed phone-first.

Statistical analysis campaign landing page on a phone
Statistical analysis campaign

What the visitor sees first

  • A hero graphic of a structural equation model, so the expertise is visible instantly
  • A headline for PhD, medical Master's and PG students
  • A "Struggling with statistical analysis?" section that names the problem
How it is built

Technology

  • WordPress with Elementor on a dedicated landing page template
  • Contact Form 7 with a redirect to a thank-you page
  • Hidden Google Ads click ID (GCLID) field in the form
  • Google Tag Manager and a WhatsApp chat button
Why it works

Built to convert

  • One page, one offer, one action
  • The headline matches the ad the visitor clicked
  • The form is short and easy to reach
  • Every lead can be tracked back to its campaign
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