SEO · Google SearchReal Search Console data

Free Font Download, August 2025: Google clicks +7.7% on July.

From 7 Aug to 6 Sep the site got 7.52 lakh Google clicks, up from 6.98 lakh the month before. Impressions grew 10.8% and Google Analytics organic sessions grew 6.8%, so the extra clicks turned into real visits.

  • SEO
  • Google Search
  • August 2025
+7.7%Google clicks vs July
+10.8%search impressions vs July
+6.8%organic sessions vs July
7.52 lakhGoogle clicks in August
74.7 lakhimpressions in August
10.1%click-through rate in August

Source: the client's 2025 tracking sheet, from Google Search Console and Google Analytics, in fortnights from 21 December 2024 to 21 December 2025. Clicks are visits from Google search results.

July and August, fortnight by fortnight

Google clicks for the two fortnights of July and the two fortnights of August 2025.

Google clicks, July and August 2025Google clicks per fortnight in July and August 202501 lakh2 lakh3 lakh4 lakh6–21 Jul: 3,36,000 clicks, 32,60,000 impressions6–21 Jul3.36 lakh21 Jul–6 Aug: 3,62,000 clicks, 34,80,000 impressions21 Jul–6 Aug3.62 lakh7–21 Aug: 3,55,000 clicks, 35,00,000 impressions7–21 Aug3.55 lakh22 Aug–6 Sep: 3,97,000 clicks, 39,70,000 impressions22 Aug–6 Sep3.97 lakh
Show as a table
FortnightClicksImpressions
6–21 Jul3,36,00032,60,000
21 Jul–6 Aug3,62,00034,80,000
7–21 Aug3,55,00035,00,000
22 Aug–6 Sep3,97,00039,70,000

July vs August 2025

MeasureJulyAugustChange
Google clicks6,98,0007,52,000+7.7%
Search impressions67,40,00074,70,000+10.8%
Click-through rate10.4%10.1%−0.3 pts
Organic search sessions8,33,9258,90,520+6.8%
All sessions8,87,0389,39,499+5.9%

The project

The project

Client: Free Font Download, a font website.
August here means 7 Aug to 6 Sep 2025, two fortnights from the client's tracking sheet, compared with 6 Jul to 6 Aug.

How it works
  • Font pages that target the exact name people search for
  • Titles written to win the click on the results page
  • New and translated pages added through the year
  • Results checked every fortnight in Search Console and Google Analytics
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