SEO · Google SearchReal Search Console data

Free Font Download, September 2025: Google clicks +3.1% on August.

From 6 Sep to 5 Oct the site got 7.75 lakh Google clicks, up from 7.52 lakh the month before. Impressions dipped, but the click-through rate rose from 10.1% to 11.1%, so more searchers chose the site.

  • SEO
  • Google Search
  • September 2025
+3.1%Google clicks vs August
+1.0 ptsclick-through rate vs August
23,000more clicks than August
7.75 lakhGoogle clicks in September
70.1 lakhimpressions in September
11.1%click-through rate in September

Source: the client's 2025 tracking sheet, from Google Search Console and Google Analytics, in fortnights from 21 December 2024 to 21 December 2025. Clicks are visits from Google search results.

August and September, fortnight by fortnight

Google clicks for the two fortnights of August and the two fortnights of September 2025.

Google clicks, August and September 2025Google clicks per fortnight in August and September 202501 lakh2 lakh3 lakh4 lakh7–21 Aug: 3,55,000 clicks, 35,00,000 impressions7–21 Aug3.55 lakh22 Aug–6 Sep: 3,97,000 clicks, 39,70,000 impressions22 Aug–6 Sep3.97 lakh6–20 Sep: 3,88,000 clicks, 36,10,000 impressions6–20 Sep3.88 lakh21 Sep–5 Oct: 3,87,000 clicks, 34,00,000 impressions21 Sep–5 Oct3.87 lakh
Show as a table
FortnightClicksImpressions
7–21 Aug3,55,00035,00,000
22 Aug–6 Sep3,97,00039,70,000
6–20 Sep3,88,00036,10,000
21 Sep–5 Oct3,87,00034,00,000

August vs September 2025

MeasureAugustSeptemberChange
Google clicks7,52,0007,75,000+3.1%
Search impressions74,70,00070,10,000−6.2%
Click-through rate10.1%11.1%+1.0 pts
Organic search sessions8,90,5208,75,799−1.7%
All sessions9,39,4999,31,660−0.8%

The project

The project

Client: Free Font Download, a font website.
September here means 6 Sep to 5 Oct 2025, two fortnights from the client's tracking sheet, compared with 7 Aug to 6 Sep.

How it works
  • Font pages that target the exact name people search for
  • Titles written to win the click on the results page
  • New and translated pages added through the year
  • Results checked every fortnight in Search Console and Google Analytics
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