Academic publishingLanding page development · Live campaign

Wisdom Publishers: Wisdom Management Journal.

A campaign landing page for the Wisdom Management Journal, a peer-reviewed, open-access journal for all areas of management. It gives researchers two clear choices: submit research or browse issues.

  • Landing page
  • Lead form
  • Google tracking
Wisdom Management JournalLanding page: Wisdom Management Journal
2calls to action: submit research, browse issues
3trust points: peer reviewed, international reach, open access
6field enquiry form with country code

The story

The brief

The management journal needed its own campaign page with a clear pitch for management researchers, a call to submit, and a simple way to ask questions before submitting.

What we built
  • A hero with the journal name, online ISSN and Submit Research and Browse Issues buttons
  • An About the Journal section written for management researchers
  • Peer reviewed, international reach and open access trust points
  • Submission guidelines and a "Ready to share your research?" call to action
  • An enquiry form with country code, phone and institution
  • Call and WhatsApp buttons and Google tracking
On a phone

Built for the ad click

Most ad clicks come from phones, so the page is designed phone-first.

Wisdom Management Journal landing page on a phone
Wisdom Management Journal

What the visitor sees first

  • A hero with the journal name, online ISSN and Submit Research and Browse Issues buttons
  • An About the Journal section written for management researchers
  • Peer reviewed, international reach and open access trust points
How it is built

Technology

  • Custom-built lightweight page, separate from the main website
  • Secure enquiry form with spam protection
  • Google Tag Manager for campaign tracking
  • Phone-first layout with call and WhatsApp buttons
Why it works

Built to convert

  • One page, one offer, one action
  • The headline matches the ad the visitor clicked
  • The form is short and easy to reach
  • Every lead can be tracked back to its campaign
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