Email marketing cost in India

Updated September 2026Prices in Indian rupees

Quick answer

Email marketing in India has two costs. The email platform costs from nothing to a few thousand rupees a month, depending on list size. Management usually costs ₹5,000 to ₹30,000 a month.

Typical market ranges we see across India. Every business is different, so quotes vary.

What you get at each budget

Typical budgetWhat it usually covers
₹5,000–₹10,000 / monthA couple of campaigns a month and basic automation for a small list.
₹10,000–₹25,000 / monthSeveral automated flows, regular campaigns and segmentation.
₹25,000+ / monthLarge lists, e-commerce flows, testing and revenue attribution.
What affects the price

Five things that change your quote

List size

Platforms charge more as your list grows.

Number of campaigns

How many emails are written and designed each month.

Automation

Welcome, cart and win-back flows take setup time.

Design

Custom templates and designed emails.

Integrations

Connecting your store, website or CRM.

Our prices

What we charge

Published prices, excluding GST.

Starter

For lists up to 2,000 contacts

₹3,999₹10,797/ month/ quarter

+ 18% GST · or ₹10,797 a quarter, save 10% · you save ₹1,200

  • Platform setup
  • 2 automated flows
  • 2 campaigns a month
  • Monthly report
Choose Starter
Most popular

Growth

For lists up to 10,000 contacts

₹7,999₹21,597/ month/ quarter

+ 18% GST · or ₹21,597 a quarter, save 10% · you save ₹2,400

  • 5 automated flows
  • 4 campaigns a month
  • List growth forms
  • Segmentation
Choose Growth

Scale

For larger lists and e-commerce

₹14,999₹40,497/ month/ quarter

+ 18% GST · or ₹40,497 a quarter, save 10% · you save ₹4,500

  • Unlimited flows
  • 8 campaigns a month
  • A/B testing on every send
  • Revenue attribution
Choose Scale

Minimum 3 months. Pay quarterly and save 10%. The email platform is paid directly. Prices are plus 18% GST.

Watch out for

Signs a quote is too good to be true

  • Buying email lists
  • No domain authentication setup
  • Reports with opens only, no clicks or sales
FAQ

Questions about cost

Which platform is cheapest?
Several platforms have free or low-cost plans for small lists; we usually recommend Brevo for most businesses and Klaviyo for stores.
Is email worth it for small businesses?
Yes, it is one of the cheapest ways to bring past customers back.
Can I estimate revenue?
Yes. Our email revenue calculator estimates it from your list and results.
Is platform cost included?
No, you pay the platform directly.
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