Starter
For ad spend up to ₹25,000 a month
₹4,999₹13,497/ month/ quarter
+ 18% GST · or ₹13,497 a quarter, save 10% · you save ₹1,500
- Facebook and Instagram
- 1 campaign: lead form or WhatsApp
- Pixel and tracking setup
- Monthly report
Meta ads cost in India: budgets, fees and cost per lead
Quick answer
Most local businesses in India spend ₹15,000 to ₹50,000 a month on Facebook and Instagram ads, plus an agency management fee of ₹8,000 to ₹30,000. Cost per lead commonly ranges from ₹50 to ₹800 depending on industry and targeting.
Typical market ranges we see across India. Every business is different, so quotes vary.What you get at each budget
| Typical budget | What it usually covers |
|---|---|
| ₹10,000–₹25,000 ad spend / month | Enough to test one offer and audience in one city. |
| ₹25,000–₹1,00,000 ad spend / month | Several campaigns, retargeting and regular creative testing. |
| ₹1,00,000+ ad spend / month | Multi-city or national campaigns, e-commerce and scaling. |
What affects the price
Five things that change your quote
Industry
Real estate and education leads usually cost more than restaurant or retail leads.
Location
Metro audiences are more competitive and often more expensive.
Offer
A strong, clear offer lowers cost per lead more than anything else.
Creative quality
Ads that stop the scroll get cheaper clicks and leads.
Season
Festival and year-end periods raise costs as more businesses advertise.
Our prices
What we charge
Published prices, excluding GST. Ad spend is paid directly to Meta.
Growth
For ad spend up to ₹1 lakh a month
₹9,999₹26,997/ month/ quarter
+ 18% GST · or ₹26,997 a quarter, save 10% · you save ₹3,000
- Up to 3 campaigns
- Retargeting campaigns
- New ad creatives every month
- Weekly optimisation and report
Scale
For ad spend above ₹1 lakh a month
₹17,999₹48,597/ month/ quarter
+ 18% GST · or ₹48,597 a quarter, save 10% · you save ₹5,400
- All Meta campaign types
- Creative testing
- Advanced conversion tracking
- Fortnightly strategy calls
Minimum 3 months. Pay quarterly and save 10%. Ad spend is paid directly to Meta. Prices are plus 18% GST.
Watch out for
Signs a quote is too good to be true
- Ad spend paid through the agency with no access to your ad account
- Reports showing only reach and likes, not leads
- A promised cost per lead before any testing
FAQ
Questions about cost
Is ad spend part of the agency fee?
It should not be. You pay Meta directly from your own ad account; the agency charges separately for management.
What is a good cost per lead?
Anything below the most you can afford. Our cost per lead calculator works out your limit from your margin and closing rate.
What is the minimum budget?
Many local businesses start with ₹10,000 to ₹15,000 a month in ad spend.
Is GST charged on Meta ads?
Meta invoices for ads usually include GST; registered businesses can often claim it. Check with your accountant.
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Office: Rewari, Haryana, India