Setup
For getting started on the official API
₹4,999one-time
+ 18% GST
- API account on the platform you choose
- Business verification
- 5 message templates
- Team inbox setup
WhatsApp Business API pricing in India, explained
Quick answer
WhatsApp Business API costs have two parts. Meta charges for each template message, based on the message type. Your provider also charges a monthly platform fee, often ₹1,000 to ₹5,000. Setup by an agency usually costs ₹5,000 to ₹15,000 one-time.
Typical market ranges we see across India. Every business is different, so quotes vary.What you get at each budget
| Typical budget | What it usually covers |
|---|---|
| Setup: ₹5,000–₹15,000 one-time | Provider account, business verification, templates and team inbox. |
| Platform: ₹1,000–₹5,000 / month | The provider’s inbox, automation and reporting tools. |
| Messages: per message | Meta’s charges, with marketing messages costing more than utility or authentication messages. |
What affects the price
Five things that change your quote
Message type
Marketing messages cost more than utility and authentication messages.
Volume
More broadcasts mean higher Meta charges.
Provider
Platforms differ in features, limits and monthly fees.
Automation
Chatbots and integrations add setup cost.
Customer replies
Replying to customers who message you first is generally charged differently from messages you start.
Our prices
What we charge
Published prices, excluding GST.
Setup + Chatbot
For automatic replies and orders
₹7,999one-time
+ 18% GST
- Everything in Setup
- Auto-replies and a chatbot flow
- Product catalogue
- 10 message templates
Managed
For monthly broadcasts after setup
₹4,999₹13,497/ month/ quarter
+ 18% GST · or ₹13,497 a quarter, save 10% · you save ₹1,500
- Monthly broadcasts
- Template approvals
- Chatbot updates
- Monthly report
The platform’s monthly fee and Meta’s per-message charges are paid directly by you and depend on the platform you choose. Pay the Managed plan quarterly and save 10%. Prices are plus 18% GST.
Watch out for
Signs a quote is too good to be true
- Unofficial tools that send bulk messages from a normal number
- No explanation of Meta’s per-message charges
- Your number registered in someone else’s business account
FAQ
Questions about cost
Is the WhatsApp Business app free?
Yes, the app is free. The API is for businesses that need automation, a shared team inbox or large broadcasts.
Where do I find current message rates?
Meta publishes its rate card, and your provider shows the rates for India. Rates change from time to time.
Can I estimate my monthly cost?
Yes. Our WhatsApp broadcast cost calculator estimates it from your list size and number of broadcasts.
Is GST charged?
Yes, GST applies to provider fees and message charges.
Get an exact quote for your businessBook a free 15-minute call. No obligation.
Get a free quote
Free strategy call
Find out where your next customers will come from
Tell us a little about your business. We'll set up a 15-minute call and come prepared with first ideas.
- No obligation and no sales script
- Speak with a strategist, not a call centre
- Leave with at least one thing you can act on
Call us+91 82784 55190
Email usinfo@amjamsolutions.com
WhatsAppChat with a strategist
Office: Rewari, Haryana, India