Facebook and Instagram ads, the essentials in one live session.
A short, live online workshop on how Meta ads work and how to set up a lead campaign the right way, shown live in Ads Manager with examples from campaigns we run.
Who this workshop is for
Business owners
Stop boosting posts and understand what a real ad campaign looks like.
Marketers
See the setup and reporting we use for client campaigns.
Students and freelancers
A practical first look at running Meta ads.
What you will learn
The essentials, explained by the team that does this work for AMJAM clients, with real examples.
Boosting vs Ads Manager
Why boosted posts rarely bring leads, and what to do instead.
Choosing the objective
Leads, messages or traffic, and when to use each.
Audiences
Location, interests and retargeting, explained simply.
Lead forms and WhatsApp ads
Two ways to get enquiries straight from an ad.
Reading results
Cost per lead, and how to tell a good campaign from a bad one.
How the session runs
One live session: we explain the essentials, show them done live, and you try a step yourself, with time for questions.
- 1
Explain
How Meta ads work, with real campaign results.
- 2
Show it live
We build a lead campaign in Ads Manager, step by step.
- 3
Your turn
Plan the offer, audience and budget for your first campaign.
- 4
Questions
Time for your questions about your own ads.
Get the next date first
No session is scheduled for this workshop right now. Leave your details and we will message you on WhatsApp as soon as the next date is set.
Do I need to spend money on ads?
Is this a full course?
When is the next workshop?
Is the workshop online?
What do I need?
Can my team join together?
Other live workshops
WhatsApp message ads on Facebook
Facebook ads that start WhatsApp chats
Meta ads for clinics and doctors
Patient enquiries from Facebook and Instagram
SEO basics
How to rank on Google, explained live
Website development
How a business website is built, step by step
Landing page
What makes a landing page bring leads
WhatsApp automation
Auto-replies, broadcasts and chatbots
