More people ask AI assistants for recommendations and explanations. These tools draw on web content, search results and other sources, so the basics of being findable still apply.
What helps
- Clear, factual pages about what you do, where, for whom and at what prices.
- Consistent information across your website, Google profile, directories and social profiles.
- Mentions on trusted sites: news, associations, industry publications.
- Reviews on major platforms.
- Helpful content answering real questions directly.
- Structured data describing your organisation and FAQs; generate with our organisation schema and FAQ schema generators.
Allow crawling
Check whether your robots.txt blocks AI crawlers, and decide deliberately whether to allow them.
No guarantees
AI answers vary by question and change over time. Nobody can guarantee placement.
Test regularly
Ask assistants questions your customers would ask and note whether and how you appear.
Read structuring content for AI answers.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
