AI answers and featured results favour content that is clear, well organised and directly answers questions.
Formatting principles
- Question-style headings matching how people ask.
- A direct one- or two-sentence answer right after the heading.
- Details, examples and exceptions after the answer.
- Lists for steps and tables for comparisons.
- Clear definitions of terms.
Content principles
- Specific facts: prices, timelines, dimensions, locations.
- Original experience and examples.
- Dates showing freshness.
- Author and business credentials.
Find the questions
Use our question keyword generator and real customer questions.
Clean HTML
Proper headings and lists help machines parse content; convert drafts with our text to HTML converter.
Read featured snippets and AI Overviews.
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