Google now shows AI-generated summaries, called AI Overviews, at the top of many results. For some informational searches, fewer people click through. Here is how to adapt.
Which searches are affected most
- Simple “what is” and “how to” questions.
- General facts and definitions.
Searches with clear buying or local intent, such as “dentist near me” or “website design company in Gurugram”, still lead to business listings and websites.
1. Focus on commercial and local keywords
Pages for your services and locations matter more than ever. These are the searches people make when they are ready to buy.
2. Be the source AI cites
- Answer questions clearly near the top of the page.
- Use headings phrased as questions.
- Include original data, examples and experience.
Find questions to answer with our question keyword generator.
3. Add structured data
Clear schema markup helps Google understand your content. Try our FAQ schema generator.
4. Strengthen your brand
When people know your name, they search for you directly. Reviews, social media and email all build that.
5. Do not rely on one channel
Combine SEO with Google Business Profile, social media, WhatsApp and email so changes in one channel do not hurt your business.
6. Measure the right things
Track enquiries and calls, not just traffic. Fewer but more qualified visitors can still mean more business.
Read our earlier article on AI search and SEO.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
