Google has said it rewards helpful content regardless of how it is produced. But using AI to mass-produce pages mainly to manipulate rankings breaks its spam policies on scaled content abuse.
What is acceptable
- Using AI to brainstorm, outline or draft, then adding real expertise and editing carefully.
- Using AI to summarise your own data or rewrite for clarity.
- Content reviewed for accuracy by people who know the subject.
What is risky
- Hundreds of near-identical AI pages for every city or keyword.
- Unchecked facts, invented statistics or fake experiences.
- Content with no original value.
Make AI content helpful
- Add your own examples, photos, prices and experience.
- Check facts and update regularly.
- Show authors and expertise.
- Avoid repetitive phrasing; check with our keyword density checker.
Readers first
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