Evergreen content stays useful for years. Timely content is about current events, trends or dates. Both have a place.
Evergreen examples
- How to choose a water purifier.
- Cost guides, updated yearly.
- Maintenance tips.
- Explainers of your services.
Timely examples
- New GST rule changes.
- Festival offers and seasonal guides.
- Event announcements.
- Platform updates.
Balance for small businesses
Focus mostly on evergreen content that keeps bringing visitors. Add timely posts for seasons and news your customers care about. Plan both with our content calendar generator and festival calendar.
Keep evergreen fresh
Update prices, screenshots and rules yearly. Read refreshing old content.
Recurring seasonal pages
Use the same URL each year for seasonal topics so they build authority. Read seasonal keyword planning.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
