Most websites link to resources that help their own readers. Creating such resources earns links naturally, without asking or buying.
Types of linkable assets
- Free tools and calculators: like our website cost calculator or marketing budget calculator.
- Original data: surveys of your customers, local price trends.
- Comprehensive guides: the best resource on a topic.
- Checklists and templates.
- Local resources: directories, maps, event calendars for your city.
- Infographics explaining processes.
Promote them
- Share with journalists, bloggers and associations.
- Mention them in relevant community discussions.
- Link to them from your own related pages.
Keep data honest
Explain your methods and sample size. Inflated or invented numbers damage credibility.
Update
Refresh data and tools yearly so links remain worthwhile.
See our free tools and read backlinks explained.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
