A+ content replaces the plain product description on Amazon with images, comparison charts and formatted text. For brand owners, it is often one of the best ways to improve conversion.
Who can use it
Sellers enrolled in Amazon Brand Registry, which requires a registered or applied-for trademark for your brand.
How it helps
- Explains features and benefits visually.
- Answers questions that cause hesitation or returns.
- Builds brand trust with your story and quality.
- Comparison charts encourage buyers to choose higher-value products.
When it is worth it
- Products that need explaining, such as appliances or skincare.
- Higher-priced products where trust matters.
- Brands with several related products to compare.
For very low-priced, simple products, better main images and bullets may matter more.
Planning your modules
- A brand banner.
- Key benefits with icons or images.
- How to use it or what is in the box.
- Materials, quality or process.
- A comparison chart with your other products.
Design tips
- Keep text in images large enough to read on phones.
- Use your brand colours consistently; pull them from your logo with our palette tool.
- Follow Amazon’s rules on claims, pricing and competitor mentions.
See our Amazon A+ content service.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
