Marketplaces like Amazon, Flipkart and Meesho give sellers access to millions of buyers across India. But the same product can sit unseen or sell every day depending on how it is listed, priced and managed. This guide covers what makes the difference.
In short: choose marketplaces that suit your products and get your documents ready. Write titles and bullets around what buyers search for, and use clear images that follow the rules. Price with every fee in mind, and keep your listings and account healthy.
Choosing the right marketplaces
| Marketplace | Often suits |
|---|---|
| Amazon | Most categories, brands, higher-value products |
| Flipkart | Electronics, fashion, home and a wide range of categories |
| Meesho | Affordable fashion, home, kitchen and accessories |
| Myntra and Ajio | Fashion and lifestyle brands |
| JioMart | Grocery, FMCG and everyday essentials |
Start with one or two where your category sells well, then expand.
What you need to start
- A GST number for most categories. Check it with our GSTIN checker.
- A PAN, a bank account in the business name and a business address.
- Product details: dimensions, weight, materials, HSN codes and MRP.
- Good product photos, or products ready to be photographed.
Titles that rank
Marketplace search works like a search engine. Put the words buyers use first, in a clear order: brand, product, key feature, size or quantity, colour. Avoid promotional words and ALL CAPS, and keep within each marketplace’s length limit. Our product title generator builds titles in the right order.
Bullet points and descriptions
- Lead each bullet with the benefit, then the detail.
- Answer the questions buyers ask: size, material, care, what is in the box.
- Use backend search terms for synonyms and regional words you could not fit in the title.
Check lengths with our listing length checker, and draft descriptions with the description generator.
Images that sell
- A main image on a plain white background, with the product filling most of the frame.
- Extra images showing size, details, use and packaging.
- Infographics that highlight key features.
- High resolution, so zoom works.
Our product image maker places your photo on a square white background at marketplace sizes.
Pricing for profit
Commissions, fixed fees, shipping, returns and ads can take a large share of each sale. Before you set a price, work out your real profit per order with our marketplace profit calculator. Fees differ by category and change from time to time, so check each marketplace’s current fee card.
Brand registry and A+ content
If you own a registered brand, Amazon Brand Registry and similar programmes protect your listings. They also give you extra content options, like A+ content with rich images and comparison charts, which help buyers choose you.
Keeping your account healthy
- Ship on time and keep stock accurate to avoid cancellations.
- Answer buyer questions and fix product issues behind negative reviews.
- Fix suppressed or rejected listings quickly.
- Reorder before you run out; our reorder point calculator helps.
Your own store alongside marketplaces
Marketplaces bring volume, but you do not own the customer. A Shopify or WooCommerce store, plus email and WhatsApp for repeat buyers, lets you keep more margin over time.
Common mistakes
- Copying the manufacturer’s description word for word.
- Poor or non-compliant main images.
- Pricing without counting fees, returns and ads.
- Letting popular products go out of stock.
- Ignoring account health warnings.
Your marketplace checklist
| Before listing | Each product | Every week |
|---|---|---|
| GST, bank account and documents ready | Keyword-led title and bullets | Check stock and prices |
| Choose 1–2 marketplaces | White-background main image | Fix suppressed listings |
| Calculate profit per order | Complete every attribute | Review ratings and returns |
See our product listing service and the listing charges guide.