Amazon monitors seller performance closely. Poor account health can lead to listing restrictions or account deactivation.
Key metrics
| Metric | What it measures |
|---|---|
| Order Defect Rate (ODR) | Negative feedback, A-to-z claims and chargebacks |
| Cancellation rate | Orders you cancel before shipping |
| Late dispatch rate | Orders shipped after the promised date |
| Valid tracking rate | Self-shipped orders with valid tracking |
| Policy compliance | IP complaints, product safety, listing policy issues |
Amazon sets targets for each (for example, ODR well below 1%); check your Account Health dashboard for current thresholds.
How to stay healthy
- Keep stock accurate to avoid cancellations; plan with our reorder point calculator.
- Dispatch on time.
- Describe products accurately to reduce returns and complaints.
- Respond to customer messages within 24 hours.
- Resolve issues before they become claims.
If you get a warning
Read the notice carefully, fix the root cause and submit a clear plan of action if requested.
Watch returns
High returns hint at listing problems; see their cost with our return rate calculator.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
