Brand Analytics is a set of reports available to Brand Registry owners. It shows how shoppers search and buy on Amazon.
Useful reports
- Search Query Performance / Search terms: popular search terms and how your products perform for them.
- Market basket analysis: products often bought together with yours.
- Repeat purchase behaviour: how often customers come back.
- Demographics (where available).
Report names and availability change; check the Brands menu in Seller Central.
How to use the data
- Find high-volume search terms to add to titles, bullets and backend terms; build them with our backend terms generator.
- Find new keyword combinations with our keyword combiner.
- Spot bundles or cross-sell opportunities from market basket data.
- Improve listings where your click or conversion share is low.
Check regularly
Review monthly and before big sale events.
Read Amazon keyword research.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
