Some Amazon categories and brands are restricted, or “gated”. Sellers need approval before listing in them.
Commonly restricted areas
- Health and personal care, beauty.
- Grocery and gourmet food.
- Jewellery and watches.
- Certain electronics.
- Specific branded products.
Restrictions vary and change; check “Add a product” in Seller Central for your items.
What is usually needed
- Invoices from manufacturers or authorised distributors.
- Licences where required: FSSAI for food, drug licences for certain products, BIS certification for regulated electronics.
- Brand authorisation letters for branded goods.
- GST registration; check your GSTIN format with our GSTIN validator.
- Product images and compliant labels.
How to apply
- Search for the product in Seller Central and choose “Request approval”.
- Upload documents.
- Wait for review; respond to any follow-up requests.
Tips
- Invoice details should match your seller account name and address.
- Keep correct HSN codes; find them with our HSN code finder.
Read product compliance and labels.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
