Images are often what decides whether a shopper clicks and buys. Amazon has strict rules for the main image.
Main image rules
- Pure white background.
- Product fills most of the frame.
- No text, logos, watermarks or graphics added.
- Only the product being sold (no extra props that are not included).
- Photographed product, not a drawing.
Create white-background images with our product image maker.
Size
Use images at least 1000 px on the longest side so zoom works; larger (such as 2000 px) is better. Resize with our image resizer.
Secondary images that sell
- Different angles and close-ups.
- Lifestyle image in use.
- Infographic with key features. Read infographic images.
- Size and dimension chart.
- What is in the box.
- Comparison with your other variants.
Video
Brand-registered sellers can add videos, which help explain products.
Check the latest image guidelines in Seller Central for your category.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
