Shoppers search Amazon differently from Google. They use product words, sizes, colours and uses. Finding these terms helps you rank and convert.
Free methods
- Amazon autocomplete: type your product and note suggestions.
- Competitor listings: words used in top-ranking titles and bullets.
- Customer reviews: words buyers use to describe products.
- Customer questions: what shoppers ask.
- Your search term report from automatic ad campaigns.
Indian search behaviour
- Hindi and Hinglish terms: “chaddar”, “kadhai”, “dupatta”.
- Price-led searches: “under 500”.
- Occasion searches: “diwali gift”, “rakhi gift for sister”.
Generate Hinglish variations with our Hinglish keyword generator.
Organise keywords
- Main keywords for the title.
- Secondary keywords for bullets.
- Synonyms and variations for backend terms. Read backend keywords.
Combine terms with our keyword combiner.
Brand Analytics
Brand-registered sellers can see search frequency data. Read Brand Analytics.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
