Many new sellers lose money in their first months for avoidable reasons. Learn from these common mistakes.
Pricing and costs
- Not counting all fees, GST, returns and ads; use our profit calculator.
- Starting a price war.
Listings
- Poor main images.
- Keyword-stuffed or vague titles; write better ones with our title generator.
- Missing attributes and wrong categories.
- Copying competitors’ content.
Operations
- Running out of stock.
- Late dispatch and cancellations.
- Poor packaging causing damage.
Growth
- Running ads without negative keywords or budgets.
- Trying shortcuts for reviews, which risk suspension.
- Choosing very competitive products with no differentiation.
- Ignoring account health notifications.
Better approach
Start with a few products you can source reliably, perfect the listings, price for profit and grow step by step.
Read how to start selling on Amazon India.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.




