Seller Central is where you manage everything on Amazon. It can feel overwhelming at first; these are the parts you will use most.
Main sections
| Section | Use it for |
|---|---|
| Catalogue | Add and edit products |
| Inventory | Stock levels, FBA shipments, listing status |
| Orders | Manage and dispatch orders, returns |
| Advertising | Sponsored ads, deals and coupons |
| Reports | Payments, business reports, fulfilment |
| Performance | Account health, feedback |
| Brands | Brand Registry tools and analytics |
Daily tasks
- Process and dispatch orders.
- Reply to buyer messages within 24 hours.
- Check account health alerts.
Weekly tasks
- Review ad performance and search terms.
- Check stock and plan restocks with our reorder point calculator.
- Read new reviews and feedback.
Monthly tasks
- Reconcile payments.
- Review profit per product with our profit calculator.
- Improve weak listings.
Read working with Seller Support.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
