Sponsored Display ads can appear on product pages, in search results and on sites and apps outside Amazon. They help you reach shoppers based on what they viewed or bought.
Targeting options
- Product targeting: show ads on specific product pages or categories, such as competitors’ or complementary products.
- Audiences: retarget people who viewed your products but did not buy, or reach shoppers with related interests.
Good uses
- Retargeting viewers of your products.
- Cross-selling on your own product pages.
- Appearing on competitor pages with a better offer.
Tips
- Start with retargeting your own product viewers.
- Use products with strong reviews and competitive prices.
- Monitor placements and exclude poor performers.
Measure
Watch CTR with our CTR calculator and return with our ROAS calculator.
Eligibility
Usually available to Brand Registry sellers and vendors; check Seller Central.
Read ACoS and TACoS.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
