Each marketplace attracts different buyers and suits different products. Many sellers do well on more than one, but it helps to start where your products fit best.
Comparison
| Amazon | Flipkart | Meesho | |
|---|---|---|---|
| Buyers | Wide, including metros and premium | Wide, strong in many cities | Value-seekers, smaller towns |
| Strong categories | Most categories, brands | Electronics, fashion, home | Affordable fashion, home, kitchen |
| Fees | Referral, closing and shipping fees | Commission, fixed, collection and shipping fees | Low or zero commission model; check current charges |
| Price level | Mid to premium | Budget to mid | Budget |
| Returns | Moderate | Moderate | Often higher in fashion |
How to choose
- Branded or higher-value products: start with Amazon.
- Electronics, fashion and home at mid prices: Flipkart and Amazon.
- Low-cost fashion and home items: Meesho, then others.
Compare your actual profit
Fees vary by category and price. Enter your product’s price, cost and each marketplace’s current fees into our marketplace profit comparison to see where you keep the most.
Selling on all three
Once one marketplace works, expanding spreads risk and reaches more buyers. Keep one master catalogue and manage stock carefully to avoid overselling. See our catalogue management service.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
