The new school session starts around April, and schools reopen after summer holidays in June or July. Both times bring demand for books, uniforms, bags, shoes, tuition and more.
Who benefits most
- Stationery and book shops.
- Uniform, shoe and bag sellers.
- Tuition centres, coaching institutes and activity classes.
- Electronics: laptops, tablets, calculators.
- Opticians, paediatricians and dentists: check-ups before school starts.
- Tiffin and lunchbox brands.
Offer ideas
- Complete school kits by class.
- Book list ordering on WhatsApp with home delivery.
- Early admission discounts for tuition.
- Sibling discounts.
- Back-to-school health check-up packages.
Make it easy for parents
Parents are busy. Let them send the school’s book list photo on WhatsApp and get a quote. Write announcements with our broadcast writer.
Content ideas
- Checklists for each class.
- Tips for a smooth first week.
- Healthy tiffin ideas.
- Study routine and organisation tips.
Timing
Session dates vary by board and state. Start two to three weeks before schools reopen in your area. Plan with our festival marketing calendar.
Read marketing for coaching institutes.
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